Employer Branding Videos for Cornelsen

The textbook publisher Cornelsen is focusing on authentic employer branding in its video series “We Are Cornelsen.” Instead of highlighting traditional corporate messages, employees themselves share their motivations, their daily work routines, and their personal connection to the publisher.

Berlin Videographers was involved in the production of several episodes. The goal of the series is to position Cornelsen as an attractive employer and give potential applicants an honest glimpse into the company culture.

Authentic employee profiles play a crucial role in recruiting and employer branding today. Especially in a highly competitive environment like Berlin, professional video productions help build trust and present companies in a human and approachable way.